Sancha currently leads product marketing for Splunk AI. Previously, she led generative AI marketing at Intel Data Center and AI group, creating engaging GTM content plans and execution to drive awareness and demand. Prior to Intel, Sancha led product marketing for several AI software companies, including fraud management, AIOps, anomaly detection, and endpoint security. Sancha has a BS in Chemical Engineering from University of Pennsylvania and a MBA from Kellogg Graduate School of Management at Northwestern University.