Marketing

- Remote

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Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Role Summary

Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out as an amazing career destination and why we've won so many awards as the best place to work. If you become a Splunker, we want your whole, authentic self, what we call your "million data points". So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you.

Meet the Team

Do you have a passion for creative storytelling? Are you a hands-on person who’s ready to build powerful brand experiences? Whether it’s launching innovative new products, helping customers build digital resilience or activating Splunk’s expertise and brand proposition across the world, our marketing team always finds a way. Learn more about the team, meet our leaders, and hear from our Splunk marketers at splunk.com/careers/marketing.

What you'll get to do

Develop targeted initiatives to identify opportunities for upselling and cross-selling within the customer base with the goal of driving revenue higher from upcoming renewals.
Work closely with Sales and Customer Success to segment the customer base; build integrated, segment specific renewals campaigns that reinforce the value of Splunk’s offerings and drive execution through -- direct reach, web, community, social etc.
Collaborate with Sales teams to understand customer needs, problems, and requirements for expansion. Develop marketing programs that align with sales goals and help them close upsell and cross-sell opportunities while driving initiatives aimed at reducing churn and increasing long-term retention.
Partner with various product team leaders and SMEs from Security, and Observability in creating GTM plans and content aligning to personas, customer segments and use cases.
Collaborate with the adoption team to map the customer journey and identify key moments where expansion opportunities can be presented, ensuring seamless and relevant messaging across touchpoints.
Understand sellers’ needs and architect enablement with SMEs to help sellers be more successful in growing and securing their accounts.
Identify gap areas and create content such as demos, presentations, solutions briefs, technical and non-technical product videos, articles, product guides, playbooks etc. for wider adoption, expansion & higher retention.
Monitor and measure the effectiveness of campaigns and provide regular updates to leadership on the success of customer expansion and retention initiatives, highlighting key achievements, challenges, and opportunities for improvement.
Understanding of Cloud infrastructure, Security & Observability products and software as a service delivery model is a plus.
Prior experience of working closely with sales teams and understanding of account renewals strategies with a strong technical background and a can-do attitude is essential.

Requirements

12+ years of experience in sales, renewal streams, product marketing or sales or customer success preferably at a B2B/SaaS software company. Knowledge of Splunk technologies is a plus.
Experience leading the end-to-end development of multi-channel customer marketing initiatives from strategy to execution to optimization, working with cross-functional partners.
Incredibly inquisitive and customer-centric, with a desire to understand how to make customers more successful, what are the common hurdles, and how to overcome them with people, technology and resources.
Excellent communication and teamwork abilities to collaborate effectively with cross-functional teams.
Strategic thinker who also can tackle ownership to get stuff done. Demonstrated experience in working closely with sales.
Amazing written and oral communications skills including ability to craft customer facing content, build effective sales enablement content, and deliver compelling presentations.
Ability to work in a constantly evolving and dynamic environment, meet deadlines, brings a versatile skills and have a bias for action
Bachelor of Science or BA degree or equivalent experience in Engineering, Business Administration, Computer Science or related field; MBA preferred.

Splunk is an Equal Opportunity Employer

Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Note:

Base Pay Range

SF Bay Area, Seattle Metro, and New York City Metro Area

Base Pay Range: $160,000.00 - 220,000.00 per year

California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

Base Pay Range: $144,000.00 - 198,000.00 per year

All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

Base Pay Range: $129,600.00 - 178,200.00 per year

Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.

Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com.

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Splunk's Hiring Practices

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Splunk is committed to the health and safety of our employees and customers. Splunk is impacted by the mandates outlined for U.S. Government contractors in President Biden’s Path out of the Pandemic: COVID-19 Action Plan. As a result, Splunk requires U.S. employees, whether assigned to an office or 100% remote, to provide proof of full vaccination, as defined by the CDC. Splunk provides reasonable accommodations for employees who have qualifying medical or religious reasons.

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