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Marketing

Senior Director of Marketing Operations and Analytics

Senior Director of Marketing Operations and Analytics
The Senior Director of Marketing Operations and Analytics will partner directly with Marketing senior leadership to enable global marketing efforts and sales support via a comprehensive tech stack and operating discipline. He/She will ensure that our cross-functional leadership teams have the data, insights, and recommendations needed to make high-stakes decisions and to improve processes and optimize production in support of Marketing strategy.
You will establish strategic priorities, craft operational processes, and drive execution against the Marketing Operations & Analytics roadmap. We are seeking a motivated leader to drive trust and adoption of operating principles and analytic insights. You will have a strategic vision for turning data into insights, be technically strong and business savvy, have excellent communication and collaboration skills.

Responsibilities

  • Lead and define the vision and strategy of the marketing operations, audience strategy and analytics teams
  • Manage the martech stack owned by the team - Marketo, Workfront, Openprise - and provide thought leadership and roadmapping for enterprise technology leveraged by the team - Snowflake, Tableau, BigQuery, CDP
  • Drive operational efficiencies by standardizing processes and developing scalable runbooks for core operations processes
  • Drive data proficiency throughout the organization through the creation of standardized metrics, intuitive dashboards, and compelling business insights
  • Oversee vendor management of data acquisition and augmentation providers, including performance monitoring and POC initiatives
  • Drive RevOps efficiency and optimization in support of global sales team, including Salesforce integration and governance, lead scoring and routing efforts
  • Evaluate existing MarTech and project management tools, recommend and optimize toolset on an ongoing basis to ensure team is working with most efficient and effective toolsets available
  • Partner closely with Marketing leadership to adopt a culture of hypothesis-driven innovation; help business partners identify key questions, structure experiments, and interpret results to drive sound decisions.
  • Partner with enterprise data engineering and IT teams to develop sustainable data architecture and integration patterns with marketing operations technology
  • Set the vision, road map, and priorities for your team while leading all aspects of the team's development, efficiency and business impact.
  • Effectively communicate analytical findings to non-technical teams; mentor and guide your team on strategic recommendations.

Requirements

  • 10+ years of relevant professional marketing operations and analytics experience with a varied background covering a combination of marketing, GTM, product and/or web disciplines
  • Confirmed experience influencing a business or marketing strategy through the application and/or management of sophisticated techniques and data driven solutions.
  • Ability to lead through ambiguous and subjective situations, including balancing operational efficiency and data analysis with high quality standards while maintaining a user centric approach.
  • Ability to understand business priorities and prioritize scarce resources appropriately
  • Hands-on programming and scripting experience, as well as experience with visualization tools.
  • Strong understanding of modern B2B marketing (e.g. demand generation, multi-channel attribution, channel mix optimization, spend management, etc.)
  • Excellent communication skills - oral, written, and visual; ability to take the results of analyses and communicate significant recommendations concisely
  • A strong history of successfully mentoring team members into increasingly senior roles.

 

Splunk is an Equal Opportunity Employer: At Splunk, we believe creating a culture of belonging isn’t just the right thing to do; it’s also the smart thing. We prioritize diversity, equity, inclusion, and belonging to ensure our employees are supported to bring their best, most authentic selves to work where they can thrive. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state, or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements.

 

 

 

Note:

Base Pay Range

SF Bay Area, Seattle Metro, and New York City Metro Area

Base Pay Range: $234,400.00 - 322,300.00 per year

California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

Base Pay Range: $211,200.00 - 290,400.00 per year

All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

Base Pay Range: $190,400.00 - 261,800.00 per year

Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.

Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https://splunkbenefits.com.

Splunk's Hiring Practices

Splunk turns machine data into answers. Organizations use market-leading Splunk solutions with machine learning to solve their toughest IT, Internet of Things and security challenges.

We value diversity, equity, and inclusion at Splunk and are committed to equal employment opportunity. Qualified applicants receive consideration for employment without regard to race, religion, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, marital status, age, physical or mental disability or medical condition, genetic information, veteran status, or any other consideration made unlawful by federal, state or local laws. We consider qualified applicants with criminal histories, consistent with legal requirements. Click here to review the US Department of Labor’s EEO is The Law notice. Please click here to review Splunk’s Affirmative Action Policy Statement. If you need assistance or an accommodation to apply or during the hiring process, please let us know by completing our Accommodation Request form.

Splunk also has policies in place to protect the personal information candidates disclose to us as part of the application process. Please click here to review Splunk’s Career Site Privacy Policy.

Splunk does not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Please click here to review Splunk’s Pay Transparency Nondiscrimination Provision.

Splunk is committed to the health and safety of our employees and customers. Splunk is impacted by the mandates outlined for U.S. Government contractors in President Biden’s Path out of the Pandemic: COVID-19 Action Plan. As a result, Splunk requires U.S. employees, whether assigned to an office or 100% remote, to provide proof of full vaccination, as defined by the CDC. Splunk provides reasonable accommodations for employees who have qualifying medical or religious reasons.

Splunk is also committed to providing access to all individuals who are seeking information from our website. Any individual using assistive technology (such as a screen reader, Braille reader, etc.) who experiences difficulty accessing information on any part of Splunk’s website should send comments to accessiblecareers@splunk.com. Please include the nature of the accessibility problem and your e-mail or contact address. If the accessibility problem involves a particular page, the message should include the URL of that page.

Splunk doesn't accept unsolicited agency resumes and won't pay fees to any third-party agency or firm that doesn't have a signed agreement with Splunk.

To check on your application click here.

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