What Is Splunk & What Does It Do? A Splunk Intro

Hi! We’re Splunk, and we’re glad you’re visiting us today. (And just maybe, you're visiting because of some big news: Splunk has officially joined Cisco. Indeed, we are so excited for this opportunity.) 

Honestly , we hear from people far and wide about “What does Splunk do?”, “Does the name Splunk mean something?” And of course, “How can I learn Splunk?”

I wrote this article to help answer all these questions and point you in the right direction. First things first — Splunk formally refers to our company. Less formally, though, you might hear about Splunk in reference to our products, services and other offerings. Employees at Splunk are known as Splunkers. Importantly, the coolest part about our company is probably the global community of people who use and rely on Splunk offerings in their own workplaces. 

We’ll get into all this and more in the following article. Thanks for reading!

What does Splunk do?

So, let’s start with the first question: what does Splunk do?

As simply as possible, we offer a big data platform that can help you do a lot of things better. Using Splunk the right way powers cybersecurity, observability, network operations and a whole bunch of important tasks that large organizations require.

Splunk is the key to enterprise resilience. Put simply, that means organizations who use Splunk can tackle digital disruptions a whole lot differently. Whether you need comprehensive visibility, rapid dection and investigation, an optimized resource — or all three! — Splunk solutions have you covered. 

As our formal introduction explains:

Our purpose is to build a safer and more resilient digital world. Every day, we live this purpose by helping security, IT and DevOps teams keep their organizations securely up and running. When organizations have resilient digital systems, they can adapt, innovate and deliver for their customers.

To that end, Splunk offers a whole suite of various software, apps and APIs, plus a whole lot of flexibility for your future needs. Our solutions help organizations mature your digital resilience, so you can adapt to anything. The most-well known Splunk products include:

• Splunk Enterprise lets you search, analyze and visualize all of your data, providing insights you can act on in real time.
• Splunk Cloud Platform which offers data search, analysis and visualization in the cloud (SaaS).
• Our Universal Forwarder is the most popular way of getting data into Splunk Enterprise and Splunk Cloud Platform. (Though, to be clear, there are many ways to get data into Splunk.)
• Splunk Enterprise Security is our SIEM that helps you do all sorts of things, including security monitoring, incident response and management, compliance and threat hunting.
• Our SOAR, user behavior analytics (UBA) and observability solutions.

Check out this video to get a sense of what Splunk can do for you:

Now let’s zoom out.

What does Splunk mean?

Spelunking is the hobby of exploring caves and mines. Splunking, then, is the exploration of information caves and the mining of data. Splunk helps you explore things that aren’t easy to get to otherwise, like log data and messages and machine data.

Removing these data barriers uncovers tons of meaning and actionable steps organizations. That’s why you’ll hear us talk about Splunkers (our employees and community) or the idea of Splunking around. Importantly, it’s not only the capabilities that we offer — the real exciting stuff is all the things you can do with those capabilities.

So, the short answer to what Splunk can do might just be: all kinds of stuff! Here’s a few starting points:

• Monitor, search through, index and correlate data from a variety of sources.
• Easily search and analyze big data and set up relevant alerts, reports and visualizations.
• Power your cybersecurity operations, from incident response and management to threat detection and threat hunting.
• Make compliance and reporting a breeze.
• Get full visibility into your IT and business operations.

Essentially, any area where you’ve got lots and lots of data, Splunk can help.

Splunk offers a single place to understand how your organization is working — and more importantly — where it is not working. Ultimately Splunk is only limited by your creativity! Check out some unique ways people have used Splunk:

• Hunting for threats with the PEAK Framework
• Finding the perfect surf spot
• Brewing better beer
• Helping puppies grow into healthy dogs
• Caring for bees and their harvests

Brief history of Splunk

And here’s some more of our story: Splunk was founded in the early 2000s by Eric Swan, Rob Das and Michael Baum. Inspired by cave spelunking, they sought a way to better see into all the siloed information caves typical of most organizations.

Seeing that “everything” makes data, the team sought a way to extract value from that. The technology centered around a powerful search engine that scanned and stored log files within system infrastructure. We’ve grown a lot since those early days:

Founded in 2003, Splunk is a global company  — with over 7,500 employees, Splunkers have received over 1,020 patents to date and availability in 21 regions around the world.

Today, we know that building resilience is a team effort. That’s why, over the years, we have acquired a few companies and merged their technologies into our solutions, providing more teams a way to get everything they need in one place.

2023 was a big year here at Splunk. In October, we celebrated our 20^th anniversary. And we announced our intent to join forces with Cisco. We also support ongoing data innovation with Splunk Ventures. We are dedicating $150 million to invest in early-stage orgs that aim to have a positive impact on society while expanding and enhancing digital resilience.

Quick facts about Splunk

Chief executive officer and chairman. We were started in October 2003. Since April 2022, Gary Steele serves as our CEO and chairman. Meet our leadership team.

Our claims to fame. We’re known for being a company where people want to work. Long-time users know all about our .conf extravaganza (returning June 2024), Buttercup the pony, and our very own t-shirt store.

Cutting-edge research. All of our teams do incredible work, including SURGe and the Splunk Threat Research Team, who focus on different areas of security, threat research and organizational guidance. Of course, we also survey and issue industry reports like:

• The State of Security
• The State of Observability
• The CISO Report

True partnerships. A whole bunch of world-class companies use Splunk technologies. Cal Poly is training future cybersecurity leaders, McLaren drives data on the racetrack and Heineken pours data-driven quality into everything they do. Check out more customer stories.

More than you expect. Splunk is not a single product or service, but our company name, our dedication to our customers and our singular focus on helping you do what you do better.

How to learn Splunk

The first thing to know about using Splunk is that we have our own query language, Search Processing Language — SPL for short. In fact, we now have SPL2, a newer version. See the differences between SPL and SPL2.

Learning Splunk does take some time and effort, but once you know it, the possibilities are endless. To help you in this, you can…

• Take a course from our library of Splunk Training & Certifications,  including a variety of free courses, like What is Splunk, Using Fields and Intro to Dashboards.
• Explore beginner level Splunk Tutorials.
• Easily get commands with our Splunk Cheat Sheet.

What Splunk can help you do

Hopefully this article gives you a little sense of all the things Splunk — and the Splunk community — can help you achieve. And, as the saying goes, happy Splunking! Want to learn more? Get in touch!

Talk with Splunk today