Data analysis is crucial in today's businesses and organizations. With the increasing amount of data being created at 328.77 million terabytes of data per day, and them being readily available to most businesses, having efficient tools that can help analyze and interpret this data effectively is essential.
Plus, the spike in Gen AI adoption in 2024 begs the question: what will AI do for data analysis? Which tools will emerge most popular?
In this article, we will discuss the top data analysis tools to use in 2025.
Data analysis tools are software or programs that help in collecting, cleaning, organizing, analyzing and interpreting large sets of data to derive meaningful insights. To extract valuable information from the data, these tools use techniques such as:
(Related reading: most common data types & big data analytics.)
Artificial intelligence (AI) is revolutionizing the field of data analytics by automating and streamlining various analytical processes. With AI, businesses can now analyze vast amounts of data in real time, identify patterns and trends, and make data-driven decisions faster than ever before.
Here are several examples of how AI is being used in data analytics in 2025:
Overall, AI is enhancing data analytics by providing more accurate insights, bringing automated business insight, and making it accessible to a wider range of users.
With that background and state of data analytics today, let’s now turn to the list of most popular data analysis tools.
Python is a versatile and often favored programming language for data analysis and scientific computing. With a rich ecosystem of libraries like pandas, NumPy, and Matplotlib, Python facilitates complex data manipulation, analysis, and visualization with relative ease.
Python's readability and simplicity make it a go-to for newcomers and experts alike, bridging the gap between data exploration and actionable insights. Some common uses of Python in data analysis include:
Python's popularity in data analysis is likely to continue growing, with its increasing adoption by large companies and open-source community support.
Of course, Python is not only a data analytics tool. It’s also known for its versatility across many other fields outside of data analytics, such as software and web development.
Yes, despite new tools emerging, Microsoft Excel remains a robust staple for data analysts. Microsoft Excel is a spreadsheet program that allows for extensive data manipulation, analysis, and visualization.
Its user-friendly interface and familiarity make it a popular choice for data analysis. With features like pivot tables, advanced functions, and macros, Excel offers powerful capabilities to handle large datasets with ease.
Some common uses of Microsoft Excel in data analysis include:
Microsoft Excel's widespread use in businesses and organizations makes it a reliable tool for data analysis. Excel's integrations with Microsoft products like Power Query and Power BI make it great for smooth downstream analysis, too.
Structured Query Language (SQL) is the standard language for relational database management systems (RDBMS). It is used to manage, manipulate and query data stored in databases efficiently.
SQL is also one of the many query languages. Its popular variations include MySQL, PostgreSQL, and Oracle SQL. Despite some differences, most SQL variants follow similar syntax and principles. Some common uses of SQL in data analysis include:
Its syntax and paradigms form the backbone of most relational database systems. SQL skill sets are vital for data professionals to extract, transform, and load (ETL) data effectively and are used by data analysts, data scientists, and data engineers.
(Know the differences: SQL vs NoSQL.)
With the rise of AI, data analysts can now leverage tools like Data analysis with ChatGPT to perform natural language-based data analysis. ChatGPT is a chatbot by OpenAI and is capable of understanding and responding to user queries in plain English.
The chatbot allows users to input datasets and have the AI generate code that can perform data analysis, transformation, and visualization tasks using Python, according to the prompts given.
Some advantages of using ChatGPT for data analysis include:
The use of AI technology like ChatGPT is revolutionizing the world of data analysis by simplifying complex processes and making it more accessible to non-technical users.
Microsoft Power BI is a premier analytics platform offering interactive visualizations and business intelligence capabilities. With an intuitive interface that allows non-technical users can use with ease, Power BI plays a significant role in enabling organizations to visualize data and share insights across the enterprise or embed them in an app or website.
Furthermore, its ability to connect to a vast array of data sources means that Power BI can serve as a central hub for an organization's analytics workflows. This range of connectivity bridges the gap between data silos, facilitating a more unified data strategy.
As an analytics tool, Power BI provides diverse functionalities ranging from basic data manipulation to complex machine learning applications. Its integration with Microsoft Fabric enhances its capability to handle large datasets and provides advanced analytics solutions.
Power BI’s real power lies in its sharing and collaboration features. Dashboard reports can be shared with team members, creating a dynamic environment for real-time data-driven discussions.
(Source: Power BI Dashboard Templates, AnyInstructor)
It’s clear that Microsoft Power BI is more than just a tool — it's a comprehensive ecosystem designed to democratize data analytics.
(Related reading: the democratization of data.)
dbt is an open-source analytics engineering tool designed by dbt Labs for data analysts and engineers. It's a command-line tool that allows you to write modular, SQL-based transformations on top of your data warehouse.
dbt follows the ELT (extract, load, transform) approach to data modeling. This means that instead of transforming your data before loading it into a warehouse (as in ETL), dbt transforms the data inside the warehouse itself. With this approach, you can avoid manual coding for every transformation and maintain consistent models in your warehouse.
Some common uses of dbt in data analysis include:
dbt also has a strong community that contributes to its development and maintenance. With plugins and integrations available, dbt can be easily customized to fit into an organization's specific needs.
Apache Spark is a unified analytics engine renowned for large-scale data processing, streaming, and machine learning capabilities. Its resilience and distributed nature offer robust solutions for complex data workflows.
Given its speed and versatility, Spark has become a staple in the data science community, enabling scalable processing of big data workloads. Plus, Spark supports multiple languages, including Java, Scala, Python, and R, providing a versatile platform for a wide variety of data professionals.
Its API simplicity, coupled with multi-language support, makes it accessible to a broader range of analytical talent. The integration of Spark also allows for seamless querying of data in a manner akin to SQL-based systems. This familiar interface reduces the learning curve for professionals with SQL expertise.
Some common uses of Apache Spark in data analysis include:
Each component is fine-tuned to handle specific types of data workloads and analytical tasks.
So, we can say that Spark is a powerful tool for handling massive amounts of data and enabling advanced data analysis techniques. Its versatility and scalability make it the go-to solution for big data processing and analytics.
Tableau is a data visualization tool that allows users to create interactive and visually appealing dashboards. It offers drag-and-drop functionality, making it accessible for non-technical users to create data visualizations with ease.
Tableau's main strength lies in its ability to handle complex and large datasets while providing real-time analytics capabilities. Additionally, unlike its competitor Power BI, Tableau has stood the test of time, evolving to meet the expanding needs of the data community through innovations like Tableau AI. Here are some key features of Tableau:
Tableau's intuitive interface and advanced features make it a popular tool for businesses of all sizes.
R, a programming language dedicated to statistics and data visualization, is acclaimed for its versatility and power in data analysis.
For those who aim to dive deep into data analysis, R offers a comprehensive suite of statistical and graphical tools. It has become the go-to tool for many statisticians and data scientists, where it provides an open-source environment to perform sophisticated data manipulation and complex analyses.
Compatibility with various data formats and extensive plotting capabilities also make it highly recommended for academics and industry professionals alike.
Among its strengths is an active community who contributes a wealth of packages that extend the core functionalities, tackling everything from econometrics to bioinformatics. Here are some common R packages used:
R's vast array of packages makes it a versatile tool for various analytical tasks, including statistical modeling, machine learning, and text mining.
Looker is a cloud-based data analytics platform that provides end-to-end solutions for data exploration, analysis, and visualization.
It offers an intuitive interface and powerful features like LookML (Looker Modeling Language), which allows users to define data models and perform complex SQL queries without needing to code.
Some key features of Looker include:
Looker's user-friendly interface, collaboration capabilities, and powerful features make it a popular choice for businesses looking to make data-driven decisions.
KNIME Analytics Platform is an open-source data analytics platform that integrates various components for building data workflows, from data ingestion to predictive modeling and deployment.
It offers a visual interface, making it accessible even for non-technical users. Some key features of KNIME include:
Its modular data pipelining concept promotes a plug-and-play environment where users can effortlessly adjust and scale their analytics workflows. Moreover, its open-source nature allows for continuous development and improvement of the platform.
Overall, the KNIME Analytics Platform is ideal for businesses looking for a flexible, cost-effective, and customizable data analytics tool.
Apart from the above-mentioned tools, there are several other data analytics platforms that deserve mention:
Although these might not be the most popular tools, they are worth considering based on specific business needs and use cases.
With the constantly evolving field of data analytics, there will always be new tools and technologies to manage and make better use of their data.
One of the primary considerations in selecting a data analysis tool is understanding the specific needs of your organization. Each platform offers unique features and functionalities, so you'll need to assess the level of technical expertise required as well as your business requirements.
Tableau may be the ideal choice for those looking for a user-friendly interface with powerful visualization capabilities. R's flexibility and expansive analytical abilities make it a popular choice for statisticians and data scientists.
Looker's cloud-based infrastructure and emphasis on collaboration make it an attractive option for businesses needing a scalable, user-friendly solution. KNIME's open-source nature and modular approach make it a versatile choice for both novice users and experienced data scientists.
(Want to skill up? Explore these data analytics & data science certifications.)
These are just some of the popular data analysis tools out there, and each organization tends to have a specific data stack that combines several of these tools to bring about business insight.
As the data landscape evolves under the influence of new technology like AI, some of these tools may not remain popular. Still, these are very well-known tools at the moment and could be an asset to any organization that wants to leverage data for decision-making.
See an error or have a suggestion? Please let us know by emailing ssg-blogs@splunk.com.
This posting does not necessarily represent Splunk's position, strategies or opinion.
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