Ping — an email just came in. Ping — appointment reminder. Ping — another email. Ping — someone commented on a post you’re following. Ping, ping, ping. All day long, our smartphones send us push notifications, reminders, and messages. It’s a constant noise that we start to tune out the further into our day we get.
When it’s just our smartphones, tuning out notifications might not be a big deal. But what happens when the alerts are for something far more important?
Alert fatigue is what happens when people are desensitized to alerts, simply because there are too many alerts and “as a result ignore or fail to respond appropriately to such warnings”. Basically, the most important information gets lost because there’s too much information.
You may experience alert fatigue in your personal life, but the consequences of alert fatigue can be especially dangerous in certain areas — like healthcare, cybersecurity, and construction.
These examples all share a common thread: the overwhelming noise of routine notifications. When every alert demands attention, distinguishing between important and irrelevant notifications becomes nearly impossible.
While many industries struggle with alert fatigue, nowhere is the problem more pronounced than in cybersecurity. Security analysts face an onslaught of notifications from firewalls, SIEM tools, endpoint detection, threat intelligence feeds, and vulnerability scanners — each generating a constant stream of alerts.
A 2022 study found that security teams receive hundreds of alerts per day, with more than half being false positives. The problem isn’t just the volume of alerts — it’s the time wasted investigating notifications that turn out to be non-issues. Every false positive pulls an analyst’s attention away from real threats, delaying responses and increasing the risk of missing genuine attacks.
Indeed, the reasons an alert may be ignored typically fall into one or more of these buckets:
Over time, security professionals become desensitized, treating all alerts with skepticism, which can lead to critical incidents going unnoticed like in Target’s 2013 data breach.
All these reasons are why Splunk solutions run on risk-based alerting, RBA. Learn more:
When security professionals experience alert fatigue, their performance and decision-making suffer in several ways:
As cyber threats evolve, security teams can’t afford to be buried under a flood of alerts. Without a focused strategy, alert fatigue can weaken even the strongest security defenses.
Learn more: the risk-based alerting feature guide.
Understanding the risks of alert fatigue is only the first step. To effectively combat it, organizations need a multi-layered approach that reduces unnecessary noise, prioritizes critical alerts, and optimizes security workflows.
One of the biggest reasons for alert fatigue is the sheer number of notifications security teams receive — many of which turn out to be false positives or low-priority issues. By fine-tuning how alerts are configured, organizations can cut down on unnecessary noise and ensure that only the most relevant notifications reach analysts.
When security teams are constantly bombarded with alerts, it’s easy for important warnings to get lost in the noise. Streamlining alert management helps reduce distractions, improve efficiency, and ensure that teams can focus on real threats rather than sorting through endless notifications.
How to succeed with risk-based alerting: The amount of RBA-specific work needed decreases as you move through the phases.
Even the best alerting system won’t be effective without a strong team behind it. By regularly reviewing alerts, improving training, and fostering open communication, organizations can ensure their security teams stay sharp, engaged, and ready to respond to real threats.
The right technology can make all the difference in managing alert fatigue. Advanced security tools (including Splunk’s security solutions) help filter out unnecessary noise, automate repetitive tasks, and ensure that teams focus on the threats that matter most.
As technology continues to advance, organizations will have more sophisticated tools to combat alert fatigue. Emerging trends focus on improving automation, user experience (UX), and workforce well-being, making security teams more efficient and reducing the strain of constant notifications.
By embracing these innovations, organizations will not only improve their security posture but also create a more sustainable and healthier working environment for their teams.
Alert fatigue isn’t just an inconvenience — it’s a major security risk. When teams tune out alerts or struggle to prioritize threats, organizations become more vulnerable to delayed responses, missed breaches, and security failures.
Organizations can’t afford to rely on outdated, noisy alerting systems that drown security teams in distractions. Now is the time to assess alerting workflows, refine detection thresholds, and integrate automation to improve efficiency. Start by reviewing your security tools: Are they helping analysts focus on real threats, or are they creating more noise?
By implementing risk-based alerting, automation, and better workflows, security teams can take back control — ensuring that critical alerts receive the attention they deserve while reducing unnecessary stress on analysts.
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Our customers trust Splunk’s award-winning security and observability solutions to secure and improve the reliability of their complex digital environments, at any scale.