Splunk Named Market Share Leader in ITOM and SIEM Reports

2020 was a challenging year for modern enterprises. In under a year, we experienced a decade's worth of transformation while a global pandemic raged on. And while the worst of COVID-19 will hopefully soon be behind us, the need to continuously transform our digital environment is unequivocally here to stay.  

We've already seen an example of this, thanks to a significant increase in data generated from across the business. This is where the ability to glean insights from our data — at a faster rate and with a higher ROI — is imperative to staying competitive. In other words, every organization should have a complete view of its data if they’re looking to thrive (not just survive) in the data age. 

In this time, data became an essential service as the pandemic accelerated the pace — and reinforced the importance — of digital transformation. With the hurried move to a remote workforce, and dizzying, large-scale migrations to the cloud, cybersecurity had never been more important. Worse yet, a rapidly expanding attack surface means companies of all sizes are much more vulnerable to an attack — and an even bigger fall out.

Cue Splunk. We’re the only cloud-based data platform that can simultaneously serve the multitude of teams tasked with driving this shift for application development, IT management and cybersecurity. This is why we’re thrilled to announce that Splunk was named the No. 1 market share leader for both IT Operations Management (ITOM) in Gartner’s Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2020 report* and Security Information and Event Management (SIEM) in Gartner’s Market Share: All Software Marketing Worldwide, 2020 report.** Gartner’s market share analysis is based on revenue and revenue growth relative to the rest of the market. 

We believe these reports further validate the journey we’re already on with our customers. As the types, sources and volume of data our customers need to analyze continually grows, having a trusted data platform is critical for business success. We see Gartner’s recognition of our market-leading capabilities across IT and security is a testament to our commitment toward helping customers unlock the power of their data, accelerating their digital transformation and driving impact with the full Splunk portfolio.

The reports are also a validation of our relationship with our customers — customer success is our No.1 priority after all. They helped us maintain our leadership positions in the competitive markets of ITOM and SIEM while we are in the middle of an exciting (and necessary) transition to becoming a cloud-first company. We could not have maintained our position during this transformation without our customers’ continued support.

Customers like Domino's are a leader in global pizza sales, thanks in large part to a data-first approach to everything from behind-the-scenes IT and security operations to daily customer interactions like ordering and delivery. To stay No. 1, the pizza powerhouse uses Splunk to inform decisions, drive innovation and satisfy customers’ cravings for speed, quality and convenience.

On this journey over the past two years, we've completely rebuilt our product portfolio to deliver the cloud-native experience that our customers demand and deserve. We've re-architected our technology and optimized our internal teams to focus on a cloud-first delivery model. This massive multi-year investment in the cloud gives us the opportunity to change the way we package and price our offerings. 

This transition also better prepares us to serve our customers moving into the future as they make their own digital transformations. Earlier this year we conducted a global survey of 535 IT security leaders across nine leading economies and multiple industries with research firm Enterprise Strategy Group. Our global survey found that the challenges of a post-COVID, post-SolarWinds world have security and IT leaders looking for new strategies and accelerating their digital transformations. What does this mean? Transformations for the modern enterprise are going to continue.

Respondents specifically told us their list of challenges for 2021 included cloud complexity and the further expansion of remote work. They told us that 75% of cloud infrastructure users are multicloud today and 87% of them expect to use multiple cloud service providers two years from now.

We’ve listened to our customers and are evolving to meet them where they are on their own data journeys. Our customers are responding by continuing to partner with us to address their ITOM and SIEM needs. 

Are you ready to learn more about how Splunk can help you on your own data journey? Find out how we can help you with IT and security monitoring and management.

^{*Gartner, Inc., Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2020; Laurie Wurster and Shailendra Upadhyay; June 11, 2021}

^{**Gartner, Inc., Market Share: All Software Markets, Worldwide 2020; Neha Gupta et al; April 14, 2021}

^{Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.}

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Sendur Sellakumar