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Splunk Predictions 2025

How Leaders Will Drive Digital Resilience Forward

Discover how Splunk and Cisco leaders define the next steps for the AI era.

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ai


AI

It's all about ROI

Strategic AI investments and the rise of domain-specific small language models (SLMs) will lead businesses to tangible returns by year’s end. 


  • AI initiatives that improve productivity will pay the biggest dividends.
  • More companies will bake AI tools into routine workflows.
  • SLMs will deliver greater accuracy and significantly reduce operating costs.

RESILIENCE

It’s a team sport

After a tumultuous 2024 in which digital outages and security breaches impacted millions, businesses will adopt a more creative and collaborative approach to resilience. 


  • Organizations and their vendors will join forces to avoid mass disruption events.
  • The public sector will recruit students to address security talent shortages.
  • Observability data will inform and optimize application roadmaps and features.
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compliance


REGULATION

It’s a moving target

Regulatory trends around the world will produce both clarity and confusion, so it's critical to prepare for every possible outcome.


  • CISOs and CIOs will proactively address new compliance demands.
  • Lengthy recoveries will define cybersecurity materiality.
  • Geopolitical shifts will splinter global data residency, privacy, and AI laws.

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